- The fundamental concepts and principles for utilizing Real World Evidence (RWE) towards optimizing Market Access.
- The terminology used within the world of RWE, such as the difference between Real World Evidence (RWE) and Real World Data (RWD).
- Why RWE is important to payers, physicians and pharma and how to tailor the evidence to their specific needs.
- The common sources of data available for RWE and how to assess the robustness of the data.
- The critical success factors when developing a RWE study.
- How to effectively incorporate RWE into product launch decisions.