Cognitive psychologist Therese Huston’s new book is How Women Decide: What’s True, What’s Not, and What Strategies Spark the Best Choices. It may sound unscientific to suggest there’s a particular way that several billion people make decisions, but the author doesn’t seem nonchalant about drawing specific conclusions.
The book covers some of the usual decision analysis territory: The process of analyzing data to inform decisions. By far the most interesting material isn’t about how choices are made, but how they are judged: The author makes a good argument that women’s decisions are evaluated differently than men’s, by both males and females. Quick example: Marissa Mayer being hung up to dry for her ban on Yahoo! staff working from home, while Best Buy’s CEO mostly avoided bad press after a similar move. Why are we often quick to question a woman’s decision, but inclined to accept a man’s? Available for purchase here. (Source: amazon, 2016)