Who Are the Real Change-Agents in Pharma Market Access? The Growing Role of Value Demonstration

Would you believe it if I said that in a few years, the term “HEOR” may go the way of man-buns and flip phones? While the man-bun joke about the terminology may be a slight exaggeration, our field is indeed undergoing… Continue Reading

Virtual Presentations and Webinars: Patti’s Tips on How to Be a Great Speaker

Before I jump into the tips to create that kick-butt first-rate virtual presentation, I’ll take a little detour. Here at HealthEconomics.Com, we have created the first and only virtual environment specifically for the health economics and outcomes research audience, and we call… Continue Reading