Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count

Ahh, Convention Season:  a veritable mixture of networking, learning, airports, too much food/drink, and hectic days.  If you’re like most, you are never as well-prepared as you wish, and the Convention Chaos ensues.  This results in a hastily formulated marketing… Continue Reading

Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)

On June 25, 2013, I presented a Webinar on this topic.  Slides are available for request here and the on-demand archive can be viewed here (use HECOM1234 for the code).   We had more than 100 registrants, and many questions.  Polling suggested that… Continue Reading

Effective Email Strategies for the HEOR Audience – Part 1 of 3

At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements.  We’ve learned a few tricks, read a lot of reports, conducted our own research, and talked to a series of “experts”. … Continue Reading