Diabetes Trends in the U.S.

PATIENT AWARENESS AND IMPACT ON OUTCOMES Diabetes is one of the most prevalent, costly, and burdensome diseases in the world, affecting 382 million people worldwide in 2013. What does the typical demographic patient profile look like? And how has treatment… Continue Reading

Real-World Evidence: Why Patients Matter.

“Take 2 tablets and call me in the morning“ We’ve moved, finally, beyond assuming that an off-the-cuff statement like “take 2 and call me in the morning” is sufficient.  But maybe we haven’t moved far enough to ask the important… Continue Reading

Adding value to biomedical endpoints – The Importance of Patient Reported Outcomes (PROs)

The challenges A key hurdle facing the entire pharmaceutical industry is non-adherence by patients to medication. This problem is only likely to be surmounted if patients believe that taking medication will lead to immediate benefits through reduction of symptoms, improvement… Continue Reading