Effective Email Strategies for the HEOR Audience – Part 1 of 3

At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements.  We’ve learned a few tricks, read a lot of reports, conducted our own research, and talked to a series of “experts”. … Continue Reading

The ABCs of HEOR Social Media

If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not in our DNA, unless it’s an Excel formula cavorting behind the scenes in a budget impact model. Nevertheless, the importance… Continue Reading