Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be. Good news:  It’s still effective.  And, it still provides great ROI – if you do it right. But what was “right” last year may not work this year.  So let HealthEconomics.Com give… Continue Reading

Achieving Market Access in India – Are You Hitting the Mark? An Interview with Marksman Healthcare Solutions CEO Dr. Amit Dang

It’s well-accepted that the Indian pharmaceuticals market cannot be ignored.  India will be one of the top 10 sales markets by 2020, fueled by the rapid growth in its population and economy.  Commensurately, India is experiencing expansion within its middle-class… Continue Reading

Payer Value Messages: Is Pharma Getting it Right in the Digital World?

Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma”, and this Podcast was a follow-up to a Webinar of the same title (download Archived Webinar and Slides here). … Continue Reading

Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)

On June 25, 2013, I presented a Webinar on this topic.  Slides are available for request here and the on-demand archive can be viewed here (use HECOM1234 for the code).   We had more than 100 registrants, and many questions.  Polling suggested that… Continue Reading