Removing Bias from HEOR: Standardizing the Costs of Adverse Events

What are the total costs of prescribing a particular drug? At its core, all health economics and outcomes research (HEOR) studies are designed to answer this fundamental question. And it is this answer that helps to remove barriers to market… Continue Reading

Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be. Good news:  It’s still effective.  And, it still provides great ROI – if you do it right. But what was “right” last year may not work this year.  So let HealthEconomics.Com give… Continue Reading