Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be. Good news:  It’s still effective.  And, it still provides great ROI – if you do it right. But what was “right” last year may not work this year.  So let HealthEconomics.Com give… Continue Reading

Real-World Evidence Studies: Checking it Once, Checking it Twice…

By now, either through posts on this tHEORetically Speaking blog, the official blog of HealthEconomics.Com, or through your own personal experience, it is apparent that real world evidence (RWE) is a hefty subject to tackle. Synthesizing evidence into something meaningful… Continue Reading

Is Your RWE Study In the Weeds? Meet Some Experts Who Can Help.

This year, you can’t swing the proverbial “dead cat” without running into a meeting on Real World Evidence.  This flurry of activity portends good things in that decision-makers are placing greater importance on real world effectiveness data.  Most of us… Continue Reading

Virtual Presentations and Webinars: Patti’s Tips on How to Be a Great Speaker

Before I jump into the tips to create that kick-butt first-rate virtual presentation, I’ll take a little detour. Here at HealthEconomics.Com, we have created the first and only virtual environment specifically for the health economics and outcomes research audience, and we call… Continue Reading