How Should Health Care Providers Measure and Market the “Value” of their Services?

There was a time when we did not spend a lot of time worrying about the quality of the health care services we received.  Our families went to the doctor who was known as a “good doctor” and we received… Continue Reading

Integration of Novel Diagnostics into Clinical Practice

Similar to drug and device markets, a critical part of the success of novel diagnostics is educating providers on clinical and therapeutic utility.  However, unlike pharmaceutical drugs, the ordering of a diagnostic test does not necessarily imply a change in… Continue Reading