Key Elements of a Real-World Evidence Generation Plan: Integration of Product Support Activities

Shelby CormanPharmerit International Real-world evidence is a key component of value demonstration for pharmaceuticals, diagnostic agents, and medical devices throughout the product lifecycle. Planning for real-world evidence needs early in the pre-launch period can allow for seamless integration of health… Continue Reading

Who Are the Real Change-Agents in Pharma Market Access? The Growing Role of Value Demonstration

Would you believe it if I said that in a few years, the term “HEOR” may go the way of man-buns and flip phones? While the man-bun joke about the terminology may be a slight exaggeration, our field is indeed undergoing… Continue Reading