Using Innovative Data Analytics for Market Access

Dr. Patti Peeples, CEO of HealthEconomics.com, sat down with Walter Bouwmeester, Real-World Evidence and Data Analytics Lead in Europe, to discuss the use of data analytics to support multidimensional health economics and outcomes research (HEOR) in Europe. Continue Reading

Diabetes Trends in the U.S.

PATIENT AWARENESS AND IMPACT ON OUTCOMES Diabetes is one of the most prevalent, costly, and burdensome diseases in the world, affecting 382 million people worldwide in 2013. What does the typical demographic patient profile look like? And how has treatment… Continue Reading

Real-World Evidence: Why Patients Matter.

“Take 2 tablets and call me in the morning“ We’ve moved, finally, beyond assuming that an off-the-cuff statement like “take 2 and call me in the morning” is sufficient.  But maybe we haven’t moved far enough to ask the important… Continue Reading