Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be. Good news:  It’s still effective.  And, it still provides great ROI – if you do it right. But what was “right” last year may not work this year.  So let HealthEconomics.Com give… Continue Reading

Surprise! Some Insider Tips About Webinars.

Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and services. At HealthEconomics.Com, we seek to share our knowledge and best practices with our annual partners and clients. Our CONNECTED COMMUNITY™ of… Continue Reading

Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count

Ahh, Convention Season:  a veritable mixture of networking, learning, airports, too much food/drink, and hectic days.  If you’re like most, you are never as well-prepared as you wish, and the Convention Chaos ensues.  This results in a hastily formulated marketing… Continue Reading