Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be. Good news:  It’s still effective.  And, it still provides great ROI – if you do it right. But what was “right” last year may not work this year.  So let HealthEconomics.Com give… Continue Reading

Surprise! Some Insider Tips About Webinars.

Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and services. At HealthEconomics.Com, we seek to share our knowledge and best practices with our annual partners and clients. Our CONNECTED COMMUNITY™ of… Continue Reading

SPLAT! How HEOR Communication Tools Fall Flat With Your Customers – But Don’t Have To!

Publication: It’s the last step of the research process. But, do you put as much effort into the quality of your HEOR Publications and Communication Tools as you did on the design and implementation of your research? Did your communication… Continue Reading

Playing in the Real World Evidence Sandbox: Sharing, Teamwork, and Transparency

Is just playing in the same sandbox together an example of Real World Evidence (RWE) collaboration? Not really. So how exactly do you play nicely in the RWE ‘sandbox’, but really collaborate and actually get a project off the ground,… Continue Reading