Learn more! MS in Biopharmaceutical Marketing Program, University of Southern California

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MASTER OF SCIENCE,
BIOPHARMACEUTICAL MARKETING

Accelerated degree for working professionals

Unique hybrid distance + in-person classroom learning

 

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ABOUT
THE PROGRAM

·     Finish in as little as 3 semesters, without interrupting your career!

·     Prepares you for jobs in the biotechnology, pharmaceutical and healthcare industry

·     Blends mentored distance learning with limited number of weekend classroom lectures 

·     Offers real-world projects & scenario-based learning

·     Lectures by industry leaders, start building your network

·     Selected individuals may be eligible for a GRE waiver

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Students come from a variety of backgrounds:

·     Current pharma industry professional, who wants more

·     Medical liaison in pharma and payers seeking product development roles

·     MBA, JD, CPA, MD or PharmD, interested in a healthcare leadership role

·     Business and economics majors interested in healthcare marketing

·     Advertising, agency, consulting personnel ready to make a change

·     ANYONE looking to make a career move into biopharmaceuticals & managed care

 

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You learn about tomorrow’s key business issues:

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·     Inner-workings and methods of pharma

·     Business intelligence and life-cycle management

·     Product launch and breakthrough marketing tactics

·     Strategies for reimbursement and competitive pricing

·     Value and market access, winning with payers

·     Marketplace penetration skills; war gaming

·     Advertising and communication critical practices

 

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MS in Biopharmaceutical Marketing is a novel accelerated degree with an emphasis on real-world problem-solving, that prepares you for a leadership career in the healthcare industry. 

 

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"The ideal student is someone ready to transition into the fast growing and challenging biopharmaceutical industry, by building a deep understanding of the inner workings and practices of healthcare. It’s the perfect career for a healthcare professional or a business-oriented individual who’s ready to master practical marketing principles and strategies, challenge conventional business thinking, and lead the way forward!"

 

--Grant D. Lawless, RPh, MD, FACP
Associate Professor, Pharmaceutical and Health Economics
Program Director, MS in Biopharmaceutical Marketing and MS in Healthcare Decision Analysis

 

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For more information:

Michelle Ton
Senior Program Administrator

tonm@usc.edu
213.821.6478
http://pharmacyschool.usc.edu/bpmk

 

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USC School of Pharmacy | 1985 Zonal Avenue, Los Angeles, CA 90089