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Novartis: Leading the way in emerging markets
Novartis is leading the way in emerging markets as it extends the company's overall strategy, which is to apply the best science to those therapeutic areas where there is unmet patient need and a high potential for growth. Novartis also has a diverse, multichannel product portfolio and central coordinating unit that can pool resources and be customized to fit local health demographics and medical practice. (Source: PharmExec.com, 3/12/2012)

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