|In this CONNECTED COMMUNITY Podcast, Dr. Peeples interviews Jeff Trotter of J Trotter Research and Consulting. Learn about Survey 2014: Real-world Evidence, and explore issues and trends relating to rationale, levels of evidence, regulation, data quality, analysis, communication, and key controversies in the development and use of real-world evidence.|
|Jeff Trotter has enjoyed a varied career in the healthcare industry spanning the past 30 years. As an entrepreneur, researcher, consultant, and industry leader, Jeff has been a pioneer in the evolving health economics and outcomes research community. Having engineered the acquisition of his internationally known research and consulting firm, Ovation Research Group, Jeff has been in executive management with other clinical research organizations (ICON, PharmaNet/inVentiv Health Clinical), has spoken widely in front of varied industry audiences, and has published over 50 original articles and research papers — including a book for the American Hospital Association, The Quest for Cost-Effectiveness in Healthcare: Achieving Clinical Excellence While Controlling Cost — and is currently commissioned to author another book on Observational Research.|
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