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Don't Forget The Payer in Your Digital Strategy

Are Payers and Managed Markets withering on your Digital vine due to lack of attention?   Biopharma Marketing and Sales have well-developed, multi-prong strategies using traditional methods to drive pharma product access, usage, and reimbursement with these critical decision-makers.  But, has your Digital Marketing Strategy kept up, or are you still thinking only about providers and patients?  Key stakeholders – payers, managed markets, and technology assessment groups  - control  market access to and reimbursement for your drug or device more than ever before, and they need and want digitally-based product education, information, and evidence evaluation tools.  What are your marketers and social media experts doing to optimally engage these key decision-makers?

On June 25, 2013, Patti Peeples, R.Ph, Ph.D,  presented a Webinar on this topic. More than 100 registrants attended, and fielded many questions.  Polling suggested that payer digital promotion is indeed taking place, but most respondents were anxious to increase digital spend and were struggling with some silo and medical/legal issues.

This Webinar provided tools to prepare a forward-thinking, sophisticated, and complete Digital Strategy that:

  • Identifies the key stakeholders
  • Prioritizes their information needs
  • Presents methods to optimize your market access and reimbursement success
  • Provides you with the tools to develop a road map to efficiently and effectively integrate these customer groups into your digital marketing mix


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