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Medical Marketing

eDetailing is all about the experience

A saturated pharmaceutical sales force is pushing eDetailing from the margins into the mainstream. While a handful of service providers clamor for attention, smart marketers recognize that successful eDetailing hinges on a good user experience, not the technology platform. Viewed...

Make your brand relevant in mobile medicine

Virtually everyone owns a cell phone. Nearly half of doctors own a PDA. As the two devices converge physician use will proliferate. Now is the time for pharmaceutical marketers to stake a claim. Medical brands that want to remain relevant...

Physician’s use of the Internet continues to surge

The Internet is reinventing medicine, health care delivery and physician communication It is no secret that more physicians and medical professionals are using the Internet more than ever before. Uses range from administrative needs like claims submissions and insurance eligibility...

Online DTC Blog Entry Two: A Framework, Good Web Sites and Good Reading

In our continuing discussion about direct to consumer (DTC) marketing within the medical device industry, there are a number of areas in which we will focus. Among them is getting a better understanding about the health seekers—or consumers—who frequently search...

Direct to Consumer (DTC) Marketing within the Medical Device Industry

Realizing Consumer Demand for Medical Devices Using Online Media Medical device product managers are looking at exciting times what with the thirst of online consumers – more than 73 million in the U.S. — who are looking for clinical knowledge...

Enhancing Relationships with Medical Thought Leaders

Healthcare Thought Leaders are critical to marketing success throughout the product lifecycle. Pharmaceutical companies are realizing now, more than ever, the impact of thought leaders during the entire lifecycle of a brand. From compound research to post-market management, thought leaders...

Consumer generated content creates new brand management challenges for life science companies

Consumer written content including blogs, bulletin-boards, and chats can create a substantial risk for life science companies concerned with maintaining their brand and providing accurate information to the market. Brand management and the consistent delivery of timely factual information to...

Healthcare IT spending set to grow again in 2005

Capgemini recently reported that the healthcare industry information technology spend will grow once again in 2005, "unprecedented growth" is predicted. This is not surprising considering what can only be heralded as a great year for Healthcare IT acceptance and adoption....

Welcome to the Medical Marketing Blog!

Welcome to the Estco Medical - Medical Marketing Blog! My goal here is to distill the overwhelming amount of information regarding the use of technology in healthcare into a manageable data source for industry marketing executives. This Medical Marketing Blog...