Community Pharm
Community Pharm
- January 14, 2011
- Why One “Final” Change To Your Advertising May Be One Too Many
- In one of our earliest posts here at Community Pharm, we discussed the ongoing frustration that occurs among agency partners when their clients consistently want to change”what they’re saying and how they’re saying it about their brands.” As a client out there, campaign changes do need to occur and even if done “too often” are [...]
- January 7, 2011
- Why You Should Hold Off On Those Resolutions
- It’s the start of a new year. It’s time for those resolutions. It’s time for a fresh start. And as you’re doing, thinking of doing or just fed up with doing this sort of annual reset, it may be worth asking yourself if your client(s) or agency partner(s) just aren’t hearing you before you just [...]
- December 23, 2010
- Four Things Clients And Ad Agencies Can Do To Be On Santa’s Good List
- Giving, receiving, opening them up, watching others open them up – everyone loves presents! OK, “it’s not the reason for the season,” but it’s fun nonetheless. Whether you celebrate Christmas or not, this time of year is largely about family, friends and some level of gift exchange which represents a thank you or is representative [...]
- December 21, 2010
- Did Your Latest Ad Agency Interaction Feel Like A TSA Pat Down?
- Advertising agencies live and die by process. And while every agency has their own “secret recipes” to ensure success, they’re all fairly similar. In simplest terms, you mix in insight, strategy and creativity to execute something that seeks to address a brand’s marketing/advertising/sales need. In practice, there are often well over 100 steps in an [...]
- December 16, 2010
- Is Your Ad Agency Turning Your Clients Into Walking Post-it Notes?
- In a recent post on Community Pharm, we discussed that clients are faced with a myriad of people and tasks competing for their time and attention. As a result, advertising agencies and other vendor partners sometimes struggle to obtain the time and attention that they need to do their part. Regardless of the other people [...]
- December 14, 2010
- Brand Managers Do Not Like Billing Surprises
- Something about opening bills is just inherently painful. I’m not sure if I feel this way because I know that there will soon be a sucking sound on my checking account, or if I’ve been surprised enough over the years to know that I might get an unpleasant shock post opening “that envelope.” Whatever it [...]
- December 8, 2010
- How To Really Frustrate Your Advertising Agency
- Very few things can take a project off track, over budget and generally create frustration for an advertising agency faster than a client constantly changing directions. “How about making that a little bigger?” “Have you tried it this way?” “I’ve thought about it some more and want to try this instead.” “Let’s explore a few [...]
- December 2, 2010
- What To Do If That Specialist Isn’t So Special
- You’re working along with your agency and a situation arises that truly requires a specialist. You know…someone who really has an expertise in (insert specialty area name here). No worries! Your agency has just the person. In fact, they’re outstanding. They have 10+ years of “specialist” experience, a degree from Harvard, volunteer for the homeless [...]
- November 30, 2010
- 3 Ways To Be Invited Back Next Year
- If you’re at all like me, you picked up a couple of unwanted pounds last week during the Thanksgiving festivities and aftermath. One too many pieces of pie. One too many servings of Turkey. One too many drinks with family and friends. Whatever it was, I’m pretty sure that I had one too many. It’s [...]
- November 17, 2010
- Your Clients May Not Be Cheating On You
- If you or your agency feel like you’re not getting the attention that you want and need from your clients, you probably aren’t alone. Every day your clients (brand managers, heads of marketing, client senior management, etc.) engage in a balancing act to keep all the “special people” in their work lives happy. One minute [...]
